Marketing Your Trading Program

Have you ever considered why large, established, Commodity Trading Advisors and Hedge Funds still employ marketing directors or hire marketing agencies? It’s easy to imagine that once a manager had developed an established and successful track record investors would come knocking on their doors; yet, this scenario rarely happens. More often than not, trading firms continue to market their programs so that they can be sure that they are in front of the right investor at the right time.

Indeed, PR and marketing are components of the CTA and Hedge Fund industry that are often overlooked. There are probably several reasons why this is the case. The first has to do with the previously mentioned misconception that performance numbers alone will ultimately attract capital. While performance is definitely a key factor in raising assets it will not guarantee that investors invest in your program. There are countless examples of firms that have had to shut-down their successful trading programs because they were unable to raise enough money.

A second reason has to do with the lack of knowledge surrounding marketing in this highly regulated industry space. Many traders are overwhelmed with the compliance and regulatory requirements surrounding hedge fund and CTA marketing, that they ultimately decide “no marketing” is the best road to take.

A final reason that many fund managers skip the marketing component of their business is that they cannot afford to hire a full-time marketing director. As a result, many firms either attempt to take “marketing” in their own hands or they simply decide that they will hire a marketer once they grow their assets under management.

At Turnkey Trading Partners, we understand the financial constraints of start-up and emerging managers as well as the time burden of making sure that your marketing material, pitch book, factsheet, website, and pr are compliant with regulatory standards.  However, we also realize that importance of marketing your program to potential investors from the early stages of your business.  As a result, we have created several turnkey marketing packages that can fit most any budget.  To learn more about what we have to offer please contact us through our webform or give us a call to see how we can assist you with your marketing and PR needs.

-TTP’s Marketing Team